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COMUNICADOS DE LA EMPRESA A SUS CLIENTES
QuantcastNo es ningún secreto que los comunicados oficiales por parte de las empresas a sus clientes tienen gran relevancia. Muchas compañías no se implican como debieran en trasladar información sobre...
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The Top 12 Celebrity Marketing Articles from Sex, Brands & Rock’n’Roll
by jeremywaite Over the past 6 months I’ve lost a lot of sleep writing some great content for my book “Sex, Brands & Rock’n’Roll”. A brief look over the proofs reminded me of some great posts you...
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LOS 13 PECADOS DEL EMAIL MARKETING
1. Gestionar una campaña de envío desde el servidor de correo de tu empresa Si decides enviar una campaña desde el propio servidor de correo de tu empresa es muy probable que dada la cantidad de...
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Which Will Be Bigger? Social TV or 3DTV?
The BBC has confirmed they are working on a new beta version of their popular on-demand television service, the iPlayer. As a public broadcaster, the BBC relies on tax dollars to an extent, to stay in...
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Designing Style Guidelines For Brands And Websites
A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is...
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Do You Have The Right Marketing Mix?
If you asked anyone today about money – a family member, a co-worker or a friend you’re sure to hear about some kind of financial difficulty or challenge. So do businesses. When money’s tight, a...
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Are Your Marketing Materials Consistent?
So you started your business with a clear mission, vision and values. You know your objectives, and you’re excited to implement your marketing strategies. You know you need to build your communications...
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How’s Your Website’s Landing Page?
Question: Is your value proposition reflected in your landing page? Can people tell right away: * What you are offering? * Who you wish to appeal to? * Why they would be interested in your offer? *...
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Avoid the Overlapping Value Proposition
No brand is immune to competition. Even market leaders have their nemesis, and direct competitors keep a company from having the entire pie for itself. In many cases, competition can actually be...
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Best Global Brands
2010 rankings http://www.interbrand.com Print Rank Previous Rank Brand Country of Origin Sector Brand Value ($m) Change in Brand Value 1 1 United States Beverages 70,452 2% 2 2 United States Business...
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Cuando me preguntan si podemos crear una página de fans en Facebook siempre...
Si estamos hablando de que la gente recomienda en las redes sociales sus marcas favoritas ¿por qué tantos se centran en la parte de “redes sociales” y tan pocos en la de “marca favorita“? ¿O es que...
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5 Tips to Better Optimize Your PPC Budget
Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are...
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Facebook Timeline for Brands: 10 Things to Get Right
It's here! This week Facebook finally unveiled the arrival of timeline for brand pages. A long-awaited change to the layout of Facebook pages, much welcomed by some and resistingly sneered at by...
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Coca in the Movies…
http://guerrillasmm.visibli.com/ By jose luis Archivado en: Branding, guerrillasmm.visibli.com, Inglés, Social media Tagged: Branding, Inglés, Social media
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El humor, algo que las marcas han de tomarse muy en serio – gracias...
Por lucas@calvoconbarba.com Este post me gustó mucho, por lo claro y los ejemplos que aporta. @gabrielcatalano Esto no quiere decir que los departamentos legales o de Marketing dejen de tener...
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